This guide is for digital signage managers on the ScreenCloud platform only! For all other logo and brand requests, please submit a project request to the Office of Marketing.
These brand guidelines have been created to help you apply Emerson’s brand identity to your signage on the College’s digital displays via ScreenCloud. They make it possible to keep the Emerson identity unified, consistent, and recognizable, ultimately amplifying and strengthening our brand. Please refer to these guidelines regularly as you develop your digital signage.
Logo
The Emerson logo is represented by the wordmark. Wordmark components are always placed in a fixed relationship and should never be altered, modified, or reproduced in any way, other than shown here.
Logo files are available in the shared ScreenCloud Media Library in the folder Emerson Logos
The logo has three states, depending on when and where it makes sense to use a specific wordmark combination.
College Lockup (Stacked)
This is our primary identifier and the preferred version for more formal or externally-facing usage.
Stand-Alone
For materials that may be more primarily internal or in cases where it provides a functional or visual benefit, this stand-alone version can be used. We prefer that you use the stacked lockup but this may be used if space is limited.
College Lockup (Web)
A horizontal version of the wordmark may be used in areas where vertical space is limited. This is primarily used on digital platforms where vertical space is limited.
Logo Color Variations
The primary logo should appear in the colors and combinations shown here, or reversed out of a color field in white.
To request additional logo files, beyond what is available in the ScreenCloud media library, please contact the central marketing team at emerson.edu/wrike.
Color System
Our color palette helps identify Emerson at a glance, and the way we use color sets the mood for each of our pieces, bringing an energy and vibrancy to our signage
Primary Palette
Our primary color palette is led by our core purple. As much as possible, we should be relying on this color to carry our brand through all of our signage.
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Pantone 267 CMYK: C76 M97 Y0 K0 RGB: R98 G38 B158 Hex: #62259D |
Pantone Warm Gray 11 CMYK: C52 M53 Y59 K24 RGB: R112 G98 B89 Hex: #706258 |
White CMYK: C0 M0 Y0 K0 RGB: R255 G255 B255 Hex: #ffffff |
Secondary Palette
To create visual variety, we’ve selected a set of secondary colors. This palette is meant to support our primary palette through strategic use in design elements such as signage, charts, graphics, and more.
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Pantone Warm Gray 2 CMYK: C20 M20 Y20 K23 RGB: R205 G195 B187 Hex: #CDC3BB |
Pantone Warm Gray 3 CMYK: C25 M24 Y28 K0 RGB: R193 G184 B175 Hex: #C1B7AF |
Pantone Warm Gray 4 CMYK: C30 M28 Y32 K0 RGB: R183 G173 B165 Hex: #B6ADA4 |
Pantone Warm Gray 5 CMYK: C33 M33 Y37 K0 RGB: R174 G162 B153 Hex: #AEA198 |
Pantone Warm Gray 6 CMYK: C36 M35 Y38 K1 RGB: R167 G156 B148 Hex: #A79B94 |
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Pantone Warm Gray 7 CMYK: C42 M41 Y45 K4 RGB: R151 G139 B130 Hex: #978B82 |
Pantone Warm Gray 8 CMYK: C45 M44 Y49 K7 RGB: R142 G130 B121 Hex: #8E8279 |
Pantone Warm Gray 9 CMYK: C47 M47 Y51 K12 RGB: R134 G120 B111 Hex: #85776F |
Pantone Warm Gray 10 CMYK: C50 M50 Y54 K17 RGB: R123 G110 B102 Hex: #7B6D65 |
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Pantone 2695 CMYK: C87 M96 Y40 K44 RGB: R47 G26 B69 Hex: #2F1A45 |
Pantone 286 CMYK: C100 M75 Y0 K0 RGB: R0 G51 B160 Hex: #0033A0 |
Pantone 526 CMYK: C67 M98 Y6 K1 RGB: R117 G47 B138 Hex: #742F8A |
Pantone 3255 CMYK: C64 M0 Y32 K0 RGB: R76 G193 B187 Hex: #4CC1BA |
Pantone 2995 CMYK: C80 M12 Y1 K0 RGB: R0 G168 B225 Hex: #00A7E1 |
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Pantone 1925 CMYK: C2 M100 Y62 K0 RGB: R232 G25 B77 Hex: #E8194D |
Pantone 7731 CMYK: C79 M0 Y89 K22 RGB: R34 G136 B72 Hex: #228848 |
Pantone 382 CMYK: C29 M1 Y100 K0 RGB: R196 G214 B0 Hex: #C3D500 |
Pantone 116 CMYK: C0 M18 Y100 K0 RGB: R255 G205 B0 Hex: #FFCD00 |
Pantone 1665 CMYK: C0 M73 Y98 K0 RGB: R252 G76 B2 Hex: #FC4C02 |
Typography
The way we represent our words in type can play a fundamental role in amplifying their power and underscoring their importance. By using our brand typefaces consistently and thoughtfully, we can visually support our verbal communications and form one of the most recognizable elements of our identity. We ask that you use Avenir (or Arial if unavailable) as your primary font for digital signage but Sabon may also be used if a more formal look is preferred.
Avenir Next
Emerson’s primary sans-serif typeface is Avenir Next. It offers a wide range of weights that can be applied to both large headlines or display type and smaller body copy. If this typeface is not available to you, you may use Arial in its place. An acceptable substitute font is Helvetica if Avenir is not available.
Sabon
Emerson’s primary serif typeface is Sabon. This typeface can also be applied to both headlines or large display type and smaller body copy. It can be used in tandem with Avenir Next. An acceptable substitute font is Garamond if Sabon is not available.
Type Usage
The Emerson standard is flush left, ragged right. Type should never be centered.
Paragraphs should not be indented and should be separated by a line space. Avoid capitalizing entire words, titles, or headlines. If emphasis is needed, use bold, italics or larger type size.
The Emerson Photo Library
The Office of Marketing has created a visual library and support guide for the Emerson community. Please follow the links below to access the portal and guide.
Portal: https://emersoncollege.canto.com/v/EmersonCollegeMarketing/landing?viewIndex=0
Guide: https://drive.google.com/drive/u/4/folders/111IeRRAsSf6IugN623fFRQ-E6n_EVUeq
The Emerson Brand Center
The Emerson Brand Center serves as a central resource for all things on-brand, from positioning and messaging to our logo and visual identity. Here, you will find an overview of how The Brand Center works and learn how to best represent Emerson as the dynamic, inspiring place that it is.
The Office of Marketing is here to support you!
We encourage you to explore our services and, when you're ready, submit a project request to get your initiative started. To aid in your project planning, please refer to our Project Production Timelines.