Emerson is migrating from Qualtrics to QuestionPro. QuestionPro is now available at questionpro.emerson.edu. Qualtrics will remain accessible through June 30, 2026. After that date, Qualtrics will no longer be available. Please begin using QuestionPro for new surveys and migrate your existing Qualtrics surveys before the transition date.
What is QuestionPro?
QuestionPro is the College-approved application for designing, distributing, and analyzing surveys. It enables faculty, staff, and students to create and conduct surveys for university-related academic or administrative purposes. QuestionPro offers web-based survey creation, offline data collection, in-depth analytics, data export, AI-assisted survey building, and a built-in tool for importing your existing Qualtrics surveys.
All projects conducted at Emerson involving human subjects that meet the definition of research must be reviewed by the Institutional Review Board (IRB). Use the IRB's 'Does IRB Review Apply' form to see if your project meets the definition of research, or contact the IRB at Human_Subjects@emerson.edu with any questions.
Logging In
QuestionPro is available to all Emerson users. Log in to QuestionPro at emersoncollege.questionpro.com with your Emerson email address and authenticate via Duo. If you are unable to log in, please contact the IT Help Desk for assistance.
Migrating Your Surveys from Qualtrics
QuestionPro has a built-in tool that can copy your Qualtrics surveys - including questions and collected responses - directly into your QuestionPro account. Watch the video below for a visual walkthrough, or follow the written steps that follow.
There are two ways to migrate your surveys. For most users, we recommend Option 1 because it handles everything automatically.
Option 1: Direct Import (Recommended)
This is the easiest method. QuestionPro connects directly to your Qualtrics account and copies your surveys over for you. You just need two pieces of information from Qualtrics: your personal token and your datacenter ID. Both are found on the same page in Qualtrics.
Step 1: Get your token and datacenter ID from Qualtrics
- Log in to Qualtrics at qualtrics.emerson.edu.
- Click your account icon (top right), then click Account Settings.
- Look for your Token. If you do not see one, click Generate Token. Copy this value somewhere handy (a sticky note, a text file, etc.).
- On the same page, find your Datacenter ID and copy that as well.
Step 2: Import your surveys into QuestionPro
- Log in to QuestionPro at questionpro.emerson.edu.
- Click your account icon (top right), then click Migration Center.
- Click the Qualtrics Import Tool tile.
- Select the API tab at the top, then click the Import Surveys button.
- Paste your token and datacenter ID from Qualtrics into the fields, then click Next.
- QuestionPro will display a list of all your Qualtrics surveys. Check the box next to each survey you want to bring over. You can import up to 50 at a time.
- At the bottom right of the window, choose whether to import your response data and toggle on Import Logic if your surveys use skip logic, display logic, or validations. Note: The Import Logic option transfers basic logic only. Advanced logic such as branching, display logic, and survey flow typically does not carry over due to platform differences and will need to be recreated in QuestionPro. For most surveys this is straightforward.
- Choose a destination folder (top right dropdown), then click Import.
- The import runs in the background. You will receive an email when it is complete. Your imported surveys will appear under My Surveys in QuestionPro.
Tip: After importing, preview each survey to confirm your questions, logic, and data came through correctly. Imported surveys are marked with a green icon so they are easy to spot.
Option 2: File Upload
If you prefer to move surveys one at a time without connecting your accounts, you can export a survey file from Qualtrics and upload it to QuestionPro manually.
- In Qualtrics, open the survey you want to export. Go to Survey > Tools > Import/Export > Export Survey. This downloads a .qsf file to your computer.
- If you also want to move your response data, go to Data & Analysis in Qualtrics and export your responses as a CSV file using numeric values.
- In QuestionPro, go to your account icon > Migration Center > Qualtrics Import Tool.
- On the QSF tab, drag and drop your .qsf file (or click Browse to select it). You can upload multiple files at once.
- Once the survey appears, you can optionally click Import Data via CSV next to the survey name to upload your response data.
Note: The file upload method does not import survey logic (skip logic, branching, display logic). If your survey relies on logic, use the Direct Import method (Option 1) instead, or plan to recreate the logic manually in QuestionPro.
What Transfers and What Doesn't
Most standard question types and response data will transfer successfully. Basic logic may transfer, but advanced logic (branching, display logic, survey flow) typically needs to be rebuilt in QuestionPro. For shorter surveys, this is usually straightforward. A small number of specialized Qualtrics question types are not supported by the import tool: File Upload, Highlight, Drill Down, Timing, Meta Info, Screen Capture, Side-by-Side Matrix, HeatMap, Hotspot, Card Sorting, Matrix Table (dropdown list), and Conjoint/MaxDiff. If your survey uses any of these, those specific questions will be skipped during import and you will need to recreate them in QuestionPro.
Creating New Surveys
There are several ways to create a new survey in QuestionPro:
- Use a template: QuestionPro offers a library of expert-created survey templates organized by category. Click New Survey, select Use a Template, choose a category, and preview the template before adding it to your account.
- Create from scratch: Start with a blank survey and build your questionnaire using the question type library, which includes multiple choice, comment boxes, matrix scales, Net Promoter Score, and more. QuestionPro includes smart fill options that suggest appropriate answer scales as you work.
- Import from Microsoft Word: If you have a questionnaire prepared in a Word document, you can upload it directly into QuestionPro. A sample formatting template is available within the import tool to help you structure your document correctly.
- Build with QuestionPro AI: Enter a brief description of your survey topic and QuestionPro's AI tool will generate a full draft questionnaire in seconds. You can review the suggested questions and select which ones to keep before adding them to your survey.
Training and Support
- The QuestionPro Help Center offers comprehensive guides, tutorials, and best practices for creating, distributing, and analyzing surveys.
- QuestionPro Training includes webinars, live sessions, and on-demand resources.
- 24/7 live technical support is available by logging into your QuestionPro account and using the in-app support chat, or directly at questionpro.com/chat.
- The QuestionPro YouTube channel offers video walkthroughs on survey creation, logic, distribution, and analysis.
- Each QuestionPro account supports up to 100,000 contacts. If you need a higher limit for your work, contact the IT Help Desk and we can request an increase from QuestionPro.
- For Emerson-specific questions about QuestionPro, contact the IT Help Desk.
Qualtrics (Available Through June 30, 2026)
Qualtrics remains accessible at qualtrics.emerson.edu through June 30, 2026. Please use this time to migrate any active surveys and export any data you wish to retain. After June 30, Qualtrics will no longer be available.
- 24/7 live technical support is available by logging into your Qualtrics account and clicking the "Help" button in the top right corner.
- qualtrics.com/support has a search engine providing technical support which can be used for small questions or to send support to Brand Administrators.
- The Qualtrics Basecamp houses on-demand training videos, live training videos/webinars, and certification courses.