Sharing Your Word.Emerson Site Publicly

Do you have content on that you want to share with the world?

By default, sites created on are restricted to only an Emerson audience. If you'd like to share the content you've created with a public audience, you'll need to be the administrator of the site. If not, (ie, if you're a student in a site administered by your professor) then you'll need to talk to your professor about options. Your professor may request an individual site for your use during the class. Alternatively, you may be interested in creating your own website through

If the site you're working in is already set to be public, then you can skip to the section on social media previews below.

Making your Word.Emerson site public

  1. Go to your site's Dashboard.
  2. Click Make My Blog Public in the leftmost navigation menu. If you have collapsed your menu, this will be a globe icon instead.
    Part of the word.emerson site menu, showing the option to make public. You may also see eseo in the link's URL.      When collapsed, the menu only shows icons. Make public is a globe and the URL contains eseo.
  3. Read through the information on the next screen. If you still want to proceed, click Allow, then Submit Changes.

Generating social media previews

Social media sites such as Twitter and Facebook need a bit of extra information from your site before they can generate professional-looking previews like the one below:

Tweet from the Boston Globe with a card previewing an image and description of the shared article.

To provide that information, you'll need to activate a plugin on your site called Open Graph for Facebook, Google+ and Twitter Card Tags.

  1. Go to your site's Dashboard.
  2. Click Plugins.
  3. Search for "Open". The list should filter down to just the plugin you want.
  4. Click Activate.
  5. After the page reloads, click Settings, then Open Graph from the list of sub-items.
    Your settings menu may have more or less items depending on what plugins are active on your site. Here, Open Graph is at the bottom.
  6. The General tab lets you set options for how the site will display. You can change the description that displays in social media previews of your site, set a default image, and set a hierarchy for what image should display when you share a post.
    • For example, if your post doesn't have a featured image, Open Graph will instead look for the first image in the post and use that. If there aren't images in the post, then Open Graph can use the default image instead (if you set one). Otherwise, it won't load an image.
  7. The Facebook Open Graph and Twitter Cards tabs give you additional options specific to share on those platforms, such as the size of the image to use, if any, and whether or not to include the site title.
  8. Hit Save Changes at the bottom of any tab you change settings on.

Overriding Open Graph settings on a single post

If you want the preview of your post to display a specific image and description, you can overwrite the default settings while editing your post. For example, you can set the image shown in a Twitter card to be different from the post's Featured Image.

  1. Add a new post or edit an existing one.
  2. Click Screen Options at the top under your name.
    The Screen Options tab is located at the top-right, just under the black admin bar.
  3. Make sure "Open Graph" is checked.
  4. Scroll down to the Open Graph box.
    • Upload a new image to take priority over other images in the post
    • Enter a description to display in social media for the article. If this is blank, the Excerpt field or beginning of the post will be used instead.
  5. Finish writing your post as normal.

Testing how your content will look on social media

Twitter and Facebook both provide tools to test how your content will preview when it's shared. To use them, you'll need to be logged in with your accounts for each platform.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a ticket